Your Black Friday Checklist: 7 (Lucky) Tips for Winning This Shopping Season
We’ve finally arrived at the busiest shopping season of the year! As soon as shoppers finish their Thanksgiving dinners, they’ll get ready for the weekend-long deals, whether that’s bundling up to wait in line or having the credit card ready to shop online.
What should brands and retailers expect?
In 2020, nearly 50% of orders were desktop, and 43% were from smartphones. Similarly, most people will be shopping digitally this weekend. While ecommerce will remain the preferred way to shop, in-store shopping is making a return this year. According to a survey conducted by BlackFriday.com, 77% of respondents will shop in-store if the store is open and if deals are not available online. Most will shop at big box stores like Target and Walmart.
The survey also revealed some common concerns with the upcoming shopping weekend, with more than half of consumers anticipating delayed shipping and out-of-stock items due to the ongoing supply chain disruptions. Consumer demand and industrious activity fell during the pandemic, and with demands skyrocketing, supply chains are struggling to recover because of labor shortages, insufficient raw materials, and, in the US in particular, a shortage of truckers. Despite supply chain disruptions, online Black Friday spending is predicted to reach $17 billion this year, a 20% increase from 2020.
