9 Omichannel Brand Predictions for 2024

I’ve spoken to hundreds of brands and investors across thousands of conversations in 2023.

Here are my Top 9 predictions for commerce in 2024. 👇

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1️) The future of DTC is still omnichannel.

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Brands need to meet their customers where they are.

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Not to mention, pure DTC CAC is too expensive.

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DTC brands will move into retail and marketplaces in droves.

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2️) An invigorated focus on driving retail velocity.

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It’s not enough to just get into retail. 

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Brands need to move products to stay and maintain shelf space.

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That means driving retail velocity. 

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Rebates will be a key tool because they don’t require retailer or coupon house cooperation. 

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3) Brands crack the 3rd party channel black box.

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Retail, marketplaces, and OOH are a new media frontier for brands.

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The scale of brand impressions in those channels is on par if not more than digital.

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Brands will use digital activations like product registrations, rebates, and sweepstakes to tap in.

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And capture first- and zero-party data.

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4) Connected Omnichannel experiences will be king.

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Brands who win will deliver a consistent brand experience across channels.

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With a focus on education and user experience to deepen customer relationships.

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Helping buyers extract maximum value from products and providing thoughtful touchpoints with effortless UX.

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