Maximizing Retention, Online and Offline with Post-Purchase Re-ordering & Subscriptions

2022 is the year of retention 

The past two years have meaningfully changed how consumers purchase the products they rely on, how they re-order these products, and as a function of that, how they engage with the brands that make their favorite cereal, coffee, pet food, vitamins, beauty products, etc. These consumer shifts have been favorable for eCommerce and DTC as consumers are becoming increasingly digitally reliant. A new consumer behavior that is here to stay is purchasing physical products on a recurring basis. As a result, the subscriptions market for eCommerce and DTC has grown over 90% YoY. 

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But 2022 certainly hasn't been the easiest year for brands either. Apple's recent privacy policy changes on ad targeting has put significant pressure on customer acquisition, making it even more expensive for brands to get consumers to discover and fall in love with their products. With brands seeing a leaky bucket of users churning after more expensive acquisition, it is imperative that brands make 2022 the year of retention. 

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While retention may in the past have seemed like a concept that is important to prioritize, but difficult to execute against, today that is certainly not the case.  With new tech such as Brij and Prive, brands can now tactically influence retention throughout the user journey. Two critical moments in the user journey are: 1) optimizing how shoppers engage with their purchased product offline, and 2) influencing how a shopper makes the decision to purchase or re-purchase online.