8 Unique Ways to Deliver Memorable Customer Experiences with Automation

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Building a successful tech stack isn’t easy. With over 6,000 apps in the Shopify App Store alone, How could you possibly know how to choose one helpdesk, ESP, or shipping tool from another?  

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From your platform to your marketing tools, your payments tools, and beyond, there’s so much to consider. To top it off, once you start using various apps, you can suddenly pile up thousands of data points that easily become siloed. 

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For many brands, having siloed data is due to a lack of direct integrations between one app to another. Because of this, it’s difficult to automate processes and personalize customer communication—not to mention the time it takes to comb through your data in ten different apps. 

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This is why it’s essential to start your ecommerce tech stack with an integration tool, so you can sit back and let data sync between your tools in real-time, build automated workflows, and spend more time on your growth strategy.

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If that sounds like something you’re interested in, let me show you eight different workflows brands are using with Alloy to automate repetitive tasks—and why they’re beneficial to your business.

Why is integrating your tech stack so important?

Ecommerce operators wear so many different hats on a weekly basis: marketing, logistics, fulfillment—oh my!

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It’s never a dull moment… until you get to those pesky tedious tasks that you have to do manually. I know you’ve thought to yourself at least once before, “I wish I didn’t have to do this today.”

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But here’s a secret: for a lot of it, you don’t. Some of the most successful ecommerce operators are saving time every week by automating repetitive tasks after integrating their tools.

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Having more time in your day isn’t just about you, though, it’s also about your customers. By streamlining data across all platforms, your customers will get more personalized and relevant content wherever they are—whether they're visiting your website, opening their email inboxes, or asking you for assistance in your support channels. 

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Once you integrate your tech stack, the automation fun begins.

What sort of tasks can be automated?

Just about every process and task in your ecommerce store can be automated. Because the options are endless, it’s tough to imagine what can be done. Here are the areas that typically get automated first:

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