2023 QR Code Adoption & Perception Survey Report
In the last few years, thanks to the pandemic, QR codes are surging. It started with menus, but now it’s everywhere, from packaging to billboards.
Earlier this year, we did our best to answer the question, “Do people scan QR codes?” We compiled a bunch of research from all over the internet. But we wanted a fresh take on usage and perception, so in May we ran our own survey!
Fresh data on QR codes
Despite a healthy range of technology adoption ratings, 94% of those surveyed were aware of QR codes. And 90% of the aware segment know how to scan a QR code.
Of those aware of QR codes in the survey group, 66% had scanned a QR code during the previous month. Another 9% scanned a QR code in the last 90 days and 6% recalled scanning a QR code in the last year.
We asked about the reasons people scanned QR codes and here were the top motivators.
- Earn rewards (67%)
- Get discounts or rebates (67%)
- Access setup instructions (45%)
- See product information (42%)
- Register a warranty (36%)
- Make another purchase (26%)
- Learn about company (26%)
And 87% of survey respondents believed QR codes were as helpful as a website or smartphone application.
And, finally, 95% of people have a positive/neutral sentiment about QR codes appearing on their products.
They were most interested in scanning the following types of products:
- Food and beverage (65%)
- Electronics and appliances (59%)
- Supplements, health, and wellness (45%)
- Beauty, cosmetics, and personal care (38%)
- Clothing (34%)
