2021 in Review: E-commerce Edition
A Pivotal Year
This year has been a pivotal one for brands and retailers in the e-commerce space. The pandemic challenged them to think of innovative ways to stay engaged and connected with their customers. We have seen the return of QR codes and the many functions they serve; an increased dependence on alternative fulfillment options, such as curbside pickup and buy online, pick up in store; a rapidly increasing demand in the buy-now-pay-later (BNPL) industry; and continued efforts to make the online shopping experience as seamless as possible. We’ve also seen the growing importance of brand ethics, transparency, and commitment to sustainability; the move towards a cookieless world; and the importance of first-party data amidst Apple’s privacy updates.
We chart some of these important events and developments below. This year has also been a pivotal one for Brij, and throughout these changes in the ecommerce space, our team has worked hard to develop a solution that helps brands elevate the consumer experience and stay ahead of the game. We include some of our achievements, as well.
