How Brij Launched Gozney in 6 International Markets in Less than One Month

Gozney, a renowned leader in restaurant-grade ovens in the UK, has revolutionized the home cooking experience with their innovative pizza ovens. Gozney's products range from professional-grade units used in top restaurants to user-friendly models designed for home chefs. Each oven encapsulates years of culinary expertise and technical precision, making it easy for anyone to recreate restaurant-quality pizza at home.

Historically a 100% DTC business, Gozney has achieved rapid growth in retail, launching 950 Home Depot stores, 1500 Ace stores, and a few thousand speciality stores globally. They understand attribution on a digital level but are unable to do this for retail, their fastest growing channel that now makes up more than half of their sales. They also want to provide a better post-purchase experience for these customers buying in retail.

Understanding and engaging with retail customers was critical for improving their overall experience and attribution. The goal was to provide every consumer with the same high-quality experience, regardless of where they bought their oven. They wanted to offer support and resources that ensured every customer felt confident and satisfied with their purchase, but also do this efficiently and at a global scale.

“We've been trying to figure out how to increase warranty uptake, understand retail attribution, and increase our known consumer pool with off-line purchasers and Brij was the perfect solution.” - Jonathan Kantor, CMO, Gozney

The introduction of Brij's platform proved to be a game-changer for Gozney. In less than one month, Brij experiences were live to their customers (via a QR code on the box) in 6 countries internationally - allowing Gozney to collect this critical offline data via warranty registration & share educational content with their retail customers. Further, the international routing capabilities allowed Gozney to customize the landing page for each country, ensuring compliance and streamlining the data collection into the appropriate Klaviyo account.

Utilizing Brij's ability to duplicate and customize consumer experiences across various countries saved significant time and effort. What could have taken days was reduced to just minor adjustments, completed within an hour. This efficiency not only supported Gozney's current operations but also provided a scalable solution for future growth. With Brij, Gozney can tailor each consumer experience, ensuring that customers have easy access to everything they need—from warranty registration to usage guides—right at their fingertips.

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Gozney's partnership with Brij has enhanced the consumer experience by creating a central hub for all essential information. This hub includes warranty registration, product manuals, maintenance videos, quick links to recipes, and content tailored to help users with their first cook. Previously managed through email, warranty claims can now be submitted through the platform, streamlining the process and providing a more efficient and user-friendly solution. With these resources readily available, customers are empowered to make the most of their Gozney ovens from the moment they set them up, ensuring a successful and enjoyable cooking journey.

"Brij will support Gozney's consumer experience by having a central hub for all of the most important information they need in order to get their Gozney oven up and running and have a successful first cook. Alongside the ability to register their warranty, we have included our product manuals, videos on how to care for their oven, quick links to recipes and specific content to help with their first cook. We are also using the platform to allow consumers to submit warranty claims should they have any issues with their product, something that was just handled via email before." - Alexandra Heckford, Director of Marketing Operations, Gozney

The centralization of information through Brij has positioned Gozney for continued success. By having all critical content and support in one place, Gozney can ensure a seamless and enriched consumer experience. This approach not only simplifies the initial setup and usage of their ovens but also fosters a deeper connection with their customers. Moving forward, Gozney can leverage this hub to introduce new features, gather valuable consumer insights, and continually enhance the support they offer. The future looks bright as Gozney continues to innovate and expand, always with a focus on delivering exceptional value and satisfaction to their customers.